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Monday, 14-01-2019

cyber-Wear hunts for trends at PSI 2019

Equipped with state-of-the-art equipment, our social media team takes a close look at all new products from more than 20 suppliers. Customers can see them live in the cyber Lounge only minutes later.

The PSI fair in Düsseldorf is the top forum for Europe's promotional products industry. No supplier of promotional products wants to miss this opportunity to present its branded products, trends and innovations. cyber-Wear, too, uses this opportunity to show these new products to its clients in the form of interviews, which are immediately presented live on the screen in the lounge.

 

On the very first day the cyber-Wear social media team immediately went on a trend hunt. Interviews took place on an hourly basis as the suppliers presented their brand new products. In the videos they showed two or three of their innovations and emphasised their advantages and design possibilities. Here, for example, Fare presented the lightest umbrella in the world, Halfar a diamond-look backpack and Sanders Imagetools a Mind Shot which, with green tea extract and strengthening ginseng, has a vitalising efffect.

 

But that's by no means all. The new products from a total of 22 suppliers showed once again that the subject of sustainability continues to play an important role in the promotional goods industry, because customer trust is won and maintained by a strategy that combines environmental friendliness and social standards. Mahlwerck represented this concept with its Coffee Spots, which could be found at various locations at the fair. Customers can load money onto a chip and use it to buy a cup. They can then use the cup to drink coffee, for example, and return it to the dispensing machine later. There it is washed and prepared for the next customer. The amount which is initially paid for the cup is returned as a deposit. This means that the waste created by disposable cups is completely eliminated, because everything can be re-used.

 

On the subject of sustainability other suppliers such as Daiber showed clothing made of organic cotton, for example, while Mahlwerck presented its SodaStream bottle made of porcelain.

Thanks to the very latest equipment the interviews and the product presentations were particularly effective. The interviews were immediately edited, placed on social networks and available for viewing live in the cyber Lounge.

 

You can find the interviews here: https://www.mycybergroup.com/de/cyber-news/cyber-tv