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Monday, 25-02-2019

cyber-Wear develops a colour concept for PSI 2019

Four products, four materials, four colours – that's the colour concept. cyber-Wear has taken up the challenge of developing various different products with a range of different textures, in colours that are as close as possible to being the same.

At this year's PSI, it was once again demonstrated that "Digital only" is a thing of the past. In the PSI final report, it was stated that we are currently experiencing something of a tactile revolution.  In today's era of digital reproducibility, people are looking for brand experiences that are real and multi-sensory.[1] This means that cyber-Wear are once again completely on trend with the new colour concept that they have developed.

 

The colour concept consists of four different products made of various different materials which bring together both the digital and the analogue world. The basis for the colour scheme is presented in the notebooks. The colour concept first of all includes the queen of cups in a polygon shape. With its unusual shape, it will be an absolute eyecatcher on any desk. The cup is made of traditional porcelain and has a pleasant 'soft touch' surface with an engraved logo.

 

In addition, there is also a robust USB stick in plastic with a rotatable metal ring. It is one of our most popular USB sticks to date. It is finished off with laser engraving. The plastic has been produced in the same colours as the notebooks.

 

I showed you the notebook and the metal retractable ball-point pen in the last video with the unboxing of the exhibitor bag. The special feature of the notebook is the material used for the cover. This is a dyed paper with a corrugated surface which gives the book a very special textured effect. The book has been finished off on the front and rear with blind embossing. The metal retractable ball-point pen has a rubber-coated 'soft touch' housing which has also been produced in the same colours as the notebooks.  It has been finished off with a high-gloss laser treatment.

 

With the colour concept, cyber-Wear have once again demonstrated their creativity and talent for thinking up something new. Thanks to the use of carefully selected suppliers, we can produce products in various different materials in one colour scheme, or in a company's own corporate colours.

 

 https://www.mycybergroup.com/de/news/cg-tv-1