Craftsmanship in perfection at SND

For the CG Live Talk we once again chose a very special location. On this last wonderfully warm, sunny summer's day it simply made sense to drive to the Zeulenrodaer lake, not far from the SND production location. The former drinking water reservoir now serves as a local recreation area, and its waters lapped gently in the background during the talk.

Silke Eckstein founded the SND PorzellanManufaktur together with her father more than 20 years ago. At the time everything was on a small scale, but they have grown steadily and today they refine porcelain to absolute perfection. SND stands for premium quality - produced and refined along the Thuringian Porcelain Route. They constantly get more and more out of their workshops: the latest machinery and sophisticated systems ensure that no innovation passes them by. When it comes to elaborate finishing they by no means rely solely on the work of modern machines. An impressive number of production steps are carried out by the hands of experienced craftsmen, who are always able to see more, create more detail and are more flexible. "Machines could never offer this level of flexibility," says Silke Eckstein. This combination of manual craftsmanship and state-of-the-art technology makes the work and ultimately the result unique. In addition, all finishings are "Made in Germany", which is a significant advantage. The porcelain blanks are procured from Germany and the Czech Republic, which also means that transport distances are very short.

In the behind-the-scenes footage we shot after the talk you can see the different production steps. From graphic design, pre-pressing, mixing the individual colour to the finishing. When it comes to finishing technologies, SND is broadly based and there is hardly any customer request that they can't fulfil. For example, they offer refinements from aggressively priced direct printing with super-fast delivery times to elaborate refinement combinations with nano gloss, hydro varnish, engraving, soft or colour touch, personalisation and much more.

But now to the products: brand new in the range is the stylish retro mug in three different sizes. Everybody knows the old enamelled mugs made of sheet metal, which bring back fond memories of bygone days. Now there is a new version of these: the mug is made of 100% porcelain and is therefore much more durable and resistant. And the coffee is guaranteed to taste better from a chic porcelain mug with an engraved logo. Whether as a style accessory in the office, as a companion on the road or as a classic for outdoor adventures, this retro mug can be used everywhere. The mug can be refined, for example, along the top edge with a matching decoration underneath in the colour of your choice.

For those who love their coffee, cappuccino, cocoa or tea in large quantities, SND now has two large new models in its range. The Alexandria mug has a strong presence thanks to its column shape and is often refined with a simple design - the perfect combination. The Monte Carlo mug is perfect for men who really want to get a grip on something. The very masculine shape of the mug, inspired by motor sports, is impressive with its distinctive and symmetrical shape: striking, bulky and equipped with an unusual handle, just right for real men's hands.

But why not check everything out for yourself!