Best Practice Merchandising Ford Camo Collection: a special design for the PSI

With two exclusive showcars in summer, Ford showed what is technically possible in racing and gave the racing versions of the Ford Mustang GT and Ford Fiesta ST a uniquely cool look: sporty camouflage in dark shades of grey and gaudy accents in red, with wrapping from the experts at Check Matt. At short notice Cybergroup then developed the stylish Camo Collection based on it. As always, the Ford Performance range from the Ford Lifestyle Collection showcases a clean and sporty look - accentuated with the extra cool touches of the angular Camo design. The range consists of casual clothes like hoodies and T-shirts along with accessories like gym bags, flat caps and much more besides. http://bit.ly/Ford_Camo_Collection

Only six weeks earlier the idea for this flamboyant design as a highlight for the Ford Performance Parts division was born. Without further ado the most popular Ford Racing Cars were wrapped in the design to inspire racing fans. At the same time Cybergroup was able to give free rein to its creativity. Within a very short time the expert design and sales teams of Cybergroup and Ford not only managed to design equally cool products, but also to make them available as finished samples for the "Experience Ford" event in Krefeld, which took place shortly afterwards. In addition the Camo Collection was then showcased during the Ford Performance Days at the Nürburgring.

"JMD Jens Munser Design" is producing some handmade rally helmets in matching style especially for the launch of this lightning-quick show car. The "Making of" film shows the elaborate process in which the helmets are worked on and given multiple coats of paint. Muffled beats and squealing tyres are deployed to skilfully stir up the excitement around the special model to fever pitch:

https://www.mycybergroup.com/de/news/cg-tv-1

As a highlight, this outstanding work of the past months can now proudly be presented as best practice at PSI 2019. For the first time "viscom", the specialist trade fair for visual communication and the PromoTex Expo for advertising textiles are being staged in parallel at the international promotional goods trade show. Hall 12 represents an intersection of all three trade fairs: with the Camo Collection as best practice, Cybergroup perfectly covers all aspects. The two vehicles and the accessory wall reflect the visual communication for which the "viscom" trade fair stands, while the specially developed Camo Collection covers the focal points of the PromoTex and PSI fairs. The final presentation on 80 m² within the Distributor Village will set new benchmarks in terms of presenting brand values in a cool and unique way.