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Thursday, 28-11-2024

bauma 2025 – Now Welcoming New Client CNH Industrial

Preparations are in full swing: once again, cyber-Wear will be part of the bauma trade fair in Munich next year – the world’s leading exhibition for construction machinery, building material machines, construction vehicles, and equipment. bauma is the industry’s most significant event and a platform of superlatives, and we are proud to showcase a strong presence alongside our clients once more.

Following our impressive setup in 2022, which featured four distinct shops for Putzmeister, SANY, Wacker Neuson, and the WIRTGEN GROUP, 2025 brings an exciting development: cyber-Wear will support CNH Industrial as a new client at the exhibition. CNH Industrial is a leading provider of machinery and services for the construction and agricultural sectors, with renowned brands such as Case IH, STEYR, New Holland Agriculture, and CASE Construction Equipment. Through this collaboration for the EMEA region (Europe, Middle East, and Africa), we will offer tailored merchandise solutions for CNH’s diverse brands, setting new benchmarks in customer service and event support.

Our fan shops feature an extensive product range – from textiles and caps to collectible models and practical gadgets. As part of their professional trade show presence, the WIRTGEN GROUP has already ordered over 1,000 customized vests and softshell jackets through us for their staff uniforms. This year, bauma visitors can look forward not only to the familiar shops for our long-term clients but also to the new CNH Industrial booth, which will reflect the brand’s innovative and sustainable values.

For cyber-Wear, bauma 2025 is all about fostering both new and longstanding partnerships with passion and professionalism. The trade fair offers a live demonstration of how we use innovative and sustainable merchandising to spotlight the values of our clients – this year, including our new partner CNH Industrial!