Thirty dealers from across Germany and 14 importers responded to the invitation and had the opportunity to explore the latest Audi collection lines, marketing campaigns, and updated Audi promotional items.

At the Audi Forum Ingolstadt, the heart of Audi, the collection highlights were presented live. Participants experienced up close the high-quality materials and progressive designs of both the current and upcoming 2025 collections.

We are especially proud of the international scope of the event: Importers from 14 countries, including the USA, Mexico, Brazil, and South Africa, as well as 30 German dealers, participated. In total, more than 200 exclusive designs from the current and future Audi collection were showcased by Audi product managers.

The intense days in Ingolstadt not only offered the chance to discover new products but also valuable networking opportunities. Two special highlights shaped the event: an exclusive visit to the "Holy Halls" of Audi Tradition, where vehicles from several decades of Audi mobility and Audi Sport are stored—a behind-the-scenes look at Audi history that is reserved for only a few.

Another highlight was the autograph session with Matthias Ekström, who was officially bid farewell as an Audi factory driver on that day. Participants had the opportunity to meet the motorsport star and current Rally Dakar winner in person and get an autograph.

In addition to tradition, there was also a glimpse into Audi's sporting future: Starting in 2026, Audi will embark on a new motorsport era in Formula 1. During the conference, discussions covered the potential of this engagement and its impact on the Audi collection.

As in 2022 and 2023, it can be concluded that such physical events strengthen mutual understanding and offer enormous potential for collective success.