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Friday, 12-04-2019

Star racing driver relies on the services of cyber-Wear

cyber-Wear develops merchandising collection and operates fanshop for René Rast. CG Fulfillment implements the entire services along the logistics chain.

In René Rast cyber-Wear has acquired a well-known, highly popular star from the motor racing scene as a customer. On behalf of the racing driver cyber-Wear has, in a peak creative performance, developed and designed a cool, stylish collection in the typical racing look. Every cool racing outfit includes a cap and a T-shirt, for example. The classic 33 in the racing colours of red and white shines almost everywhere on the front of the René Rast flat cap, and the visor of the cap features a speeding racing car at an angle. The René Rast "Red" T-shirt is just as striking and cool. In fiery red with a cool racing car print, it's an absolute eye-catcher on every racing circuit.


cyber-Wear is reponsible not only for the merchandising collection: the new fan shop of the star racing driver was personally developed and is now fully operated by the promotional goods experts. Merchandising articles and clothing of course need an appropriate sales platform.  What could be more suitable than a dedicated flagship store on the Internet? With the expertise of cyber-Wear, the programming, implementation and connection to the merchandise management system were implemented in no time. Of course, everything was developed in close cooperation with the customer and tested for appearance and functionality.


Last but not least, the logistics operations are also provided by a Cybergroup subsidiary. CG Fulfillment is an expert service provider  when it comes to order processing, from professional warehousing to picking, packing, shipping and returns management. It ensures the fastest possible punctual delivery of intact and perfectly packaged shipments, and plays a decisive role in ensuring customer satisfaction.


René Rast has dreamed of a cockpit in the DTM since his childhood. The price of making it to the top was a lot of hard work, stamina and many sleepless nights. The dedication paid off: in 2017 he was named ADAC Motor Sportsman of the Year, and in 2018 he won six consecutive DTM races.