The exhibition
A journey through the world of promotional products.
MoPA presents tangible advertising as cultural history, not as a product parade. Eleven interactive rooms connect original objects, landmark brand moments and social change.
01
Collect
More than 200 exhibits reveal how everyday objects became carriers of memory, identity and advertising.
02
Explain
Bilingual texts, sources and object stories place products in their historical and commercial context.
03
Experience
Space, colour, light, sound and digital content turn the collection into a walk-through narrative.
04
Look ahead
The final time capsule asks how technology, circularity and personalisation will transform the medium.
Mopa
Let’s bring the history of tangible advertising to its next destination.
For tour enquiries, partnerships, loans or editorial collaboration, contact the MoPA team directly.