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AUDI AGBRABUS GmbHDeutsche Bahn AGFord-Werke GmbHHeidelberger Druckmaschinen AGPorsche AGSennheiser electronic GmbH & Co. KGTUI Deutschland GmbHTÜV Rheinland AGViessmann Climate Solutions SEWIRTGEN INTERNATIONAL GmbH

„There are a lot of merchandise providers. We choose Cybergroup for several reasons: firstly because the company is globally active from its headquarters in Heidelberg just as we are, and secondly because we already knew after our successful cooperation at drupa 2008 that, in Cybergroup, we had found a fast, reliable, and innovative partner with a highly motivated team.“

Ulrich Börger
vp, trade shows & events
Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen AG leads the world market in sheet-fed offset printing machines, and is also a leading supplier to the print media industry in the fields of digital printing and the supply of related materials and services. After a highly successful cooperation in relation to the drupa 2008 print media fair, in 2011 Cybergroup became a full-service provider to this giant in the printing machinery industry, and in 2015 accompanied the kick-off of the customer's new brand identity with the simultaneous relaunch of the HEIDELBERG Selection Shop.

First brand relaunch | Facelift for the HEIDELBERG Selection

Since 2015 HEIDELBERG has had a new brand identity, which was launched with the support of Cybergroup. Coffee 2go beakers, ballpoint pens, paper carrier bags, post-it notes and smart phone cleaning products were produced for the major kick-off event in the summer. Production operations were not just implemented within a very short period of time, they were also subject to a particular handicap: the new colours had not yet been finalised by HEIDELBERG, and had to be integrated at the last minute.

Second brand relaunch | Facelift for the HEIDELBERG Selection Shop

Alongside the presentation of the new brand identity, Cybergroup also adapted the promotional article and merchandising shop it operates at to the new design and implemented the live relaunch. In the categories of New products, Office, Give-aways, Gifts and Textiles the e-commerce range includes lots of fan articles and promotional goods which can be conveniently ordered online.


HEIDELBERG Selection Shop USA | Promotional items & merchandising products

In order to ensure the optimum supply of the US market, Cybergroup has created, from its site in Indianapolis, a dedicated webshop with B2C and B2B sections.  It can be accessed via the American HEIDELBERG website, or directly at Customers, fans and printers in the USA can obtain their merchandising articles and models here, while the company's staff can use their own login data to order promotional articles and items of clothing.

drupa 2016 | cyber-Wear provides trade fair support with its own staff

After the resounding success of recent years, cyber-Wear will once more be presenting the articles it has produced for the HEIDELBERG Selection at the 2016 drupa fair, the world's major trade fair for print media, at a shop of its own embedded in the Heidelberger Druckmaschinen stand. On the 11 days of the most important fair for the printing industry a cyber-Wear team will be selling fan articles such as watches, rucksacks, balls and caps, all in the new Heidelberg corporate design.

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