Who doesn't know this pattern from the ICE train?

Since April one of the Cybergroup's prestige projects has been operating more than satisfactorily: the brand new bahnshop.de, the official online merchandise shop for Deutsche Bahn AG. The expressive assortment is peppered with very special highlights. Here Cybergroup attaches great importance to popular brands that fit perfectly into the railway shop's range, such as high-quality branded luggage or everyday travel companions from the electronics and clothing sectors that make a strong impact with practical details. These product highlights are presented to customers in videos and brand stories, and the special product details are displayed.

An absolute eye-catcher, for example, is the shoulder bag made of original ICE 2nd-class seat covers. The pattern with discreet small squares on a dark blue dot is certainly so well known that a logo is hardly necessary in order to bring to mind Germany's number one transport company. The bag with the special twist offers extensive storage space for your journey. A zippered front pocket, a flat inside compartment with mobile phone pocket and pen loops provide the necessary order. For a better grip the shoulder strap is equipped with anti-slip protection.

The bag is also highlighted in the current bahnshop.de newsletter.  The newsletter presents highlights from the range and special customer promotions. The recipients are both passengers and rail fans, as well as the employees of the transport company. With this mailshot in the modern design of the Deutsche Bahn AG, Cybergroup is eye-catchingly promoting the freshly developed product range.

To underline the brand value of Deutsche Bahn with regard to quality, sustainability and digital competency, the whole range has been redesigned. Both the products in the official merchandising shop bahnshop.de and its online appearance reflect the corporate strategy and the whole marketing concept. 

https://bahnshop.de/