Cybergroup presents the Aston Martin Lifestyle Collection at the Shanghai Auto Show

Simultaneously with customer events in Amsterdam and Munich, Cybergroup also presented the Aston Martin Lifestyle Collection at the Shanghai Auto Show. The Shanghai Auto Show, which takes place every two years, is now regarded as the leading motor show for the entire Asian region and, according to the organisers, is already the world's third-largest industry show. In addition to the Aston Martin Lifestyle Collection Shop, implementing three other customer shops at the same time was a masterpiece of organisation in which Cybergroup once again successfully proved that "We are part of our customer's brand", the company's core philosophy.

Aston Martin is focusing on the premiere of its electric model. The degree of electrification is impressive throughout the trade fair, and with many manufacturers this kind of drive is virtually standard. At the luxury label's stand Cybergroup presented the new Aston Martin Lifestyle Collection to Chinese dealers, the press and customers. After the successful presentation of the collection, Cybergroup will even be sending its event team to the next fair.

For more than two years the internationally positioned merchandising partner of the prestigious Aston Martin Lagonda luxury brand has been taking lifestyle in the merchandising sector to a whole new level. The cooperation includes the development of the prestigious Aston Martin Merchandise Collection, support for the online shop www.shop.astonmartin.com and complete full-service operations, ranging from storage at three locations to shipping of the goods worldwide.

The official lifestyle collection reflects the "Handcrafted Britishness" of the premium sports car manufacturer and includes clothing, gifts, lifestyle items, luggage and faithfully reproduced collector's models. In the clothing segment, cooperation agreements have been concluded with, among others, the prominent British men's outfitter Hackett. A further exclusive range consisting of caps, T-shirts and jackets is adorned by the design concept of the Aston Martin Red Bull Formula 1 racing team.

The cooperation is sure to pay off for all the parties involved. The Chinese automotive market is experiencing a boom – Aston Martin has recorded growth of 89 percent in China and is doubling the number of distributors it has there. This country, which has a population of more than 1.4 billion, is expected to develop into the world's largest market for luxury cars within a few years.