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Cybergroup International Announces Membership in Brand Unbound Global Network

Founding Members: Overture (US), Tango (Canada), Capsa (Mexico), Fluid Branding (UK), Cybergroup International (Europe/China/UAE), Arid Zone (Australia)

Cybergroup International announced today that it is a founding member of the Brand Unbound global network. The six member firms have been working together for the past year to serve shared global clients, and to build integrated processes and technology to support globe-spanning promotional programs.


Brand Unbound is a global collective of best-in-market promotional product agencies with proven track records in meeting the needs of enterprise-level organizations. Members work together to support customers who want to aggregate enterprise-wide promotional spend, supported by global thinking and management, and executed by local experts.


“Since our launch last summer, it has been exciting to dream and work with the leaders of these amazing, accomplished distributors,” said Roman Weiss, CFO of Cybergroup International. “We share a deep commitment to creativity and customer service excellence. We already rely on each other’s expertise in our respective markets, and have discovered unexpected opportunities to support each other and work together.”


German-based Cybergroup provides specialist expertise in all aspects relating to promotional items, business gifts, merchandise, corporate fashion-wear and scale models. Founded in 1994 by Steven Baumgaertner and Roman Weiss, with little more than a bike and a printing press, our global team now comprises over 200 highly-skilled professionals.

Brand Unbound founders also include:

US: Overture is an award-winning, Top 20 Distributor of promotional products, and a certified women-owned business (WBE). Overture’s hallmark is its end-to-end in-house services, including domestic and international sourcing of promotional products, graphic design, web development, on-site screen printing and embroidery, kit assembly, packing, and domestic and international shipping, in a 200,000SF facility north of Chicago. The company creates, builds, hosts and maintains customized webstores, which give its customers an easy-to-use platform for ordering branded merchandise, with marketing support and detailed reporting.


Canada: Tango Communications Marketing is a leader in providing unique, detailed and specifically tailored merchandise to some of the most influential corporations on the planet. Driven by our visionary mindset, we strive to create the most breathtaking and unforgettable solutions for our clients.


Mexico/Central America: With 40 years of experience, Capsa is the leading promotional products distributor in Mexico. Capsa manages its own catalog of promotional products, with an expert sourcing team leveraging exclusive relationships with US and European suppliers for the Mexican and Central American markets. Capsa is known for its industrial designers, creating promotions from the ground up, and for its web development team.


UK/Ireland/Netherlands/Malta: Fluid Branding’s mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality. We want our merchandise to be more than just “give-aways,” rather to make a lasting, meaningful impression of your brand on your customers. 


Australia: Arid Zone has over 30 years of supplying innovative marketing solutions for a cross section of Australasia's leading organizations.  Our dedicated account teams, based in Melbourne & Sydney, are supported by skilled designers and efficient, dependable national logistics capabilities.


For more information, please go to