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WIRTGEN GROUP

Since November 2020, the WIRTGEN GROUP, one of the world’s leading manufacturers of construction equipment, with its product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, will be drawing upon cyber-Wear’s expertise. cyber-Wear is now responsible for the company’s entire promotional materials and merchandise full service. The notable feature of this partnership is that cyber-Wear has consolidated the merchandise portfolio for all WIRTGEN GROUP product brands, establishing a completely new, global shop system spanning all brands.


Wear a mask | Community Masks

During this corona pandemic, masks are essential. The goal is to protect all our loved ones, and we can only do that together. Masks can be absolute eye-catchers when they are created in custom designs. And that is precisely what we have done for all five product brands. The mouth-and-nose masks have been decorated with all-over designs to match the respective product brands, and offer adjustable elastic straps and a slot for a filter. The community masks can be washed at 60 degrees, and are therefore reusable. To ensure a perfect fit, the masks’ outer material contains 5% elastane, and they feature an integrated nosepiece. The 100% cotton lining guarantees a high degree of wearing comfort. The designs are based on the various corporate colours.


A glimpse of the future | 2021 calendars

Yesterday the calendar, today Outlook, the smartphone and so on? But the reality looks very different: the calendar has more life in it than ever. 365 days a year always in view – the WIRTGEN GROUP calendar. As a specialist, our calendars business unit has created various four-month calendars, book calendars, wall calendars and desktop calendars for the WIRTGEN GROUP, all in construction machine look. What’s more, we also take care of worldwide shipment of these real eye-catchers.


Merchandise | Webshop spanning all brands

 

As part of our partnership with the WIRTGEN GROUP, we have not only assumed responsibility for promotional items, but have also consolidated the merchandise portfolio for five individual brands, and additionally established a completely new, global shop system spanning them all. From now on, all the WIRTGEN GROUP brands will be making joint purchases and offering a uniform, strategically oriented range of merchandising products. In the shop, employees, dealers and fans will be able to find promotional classics such as mugs, lanyards, a variety of pen designs, and of course much more!


cfb IofY 2021 Nominee