SIMPLE NEW IDEAS | EN

37 U sing AWARE™ materials, sus- tainability fits seamless in the vision of XD-Design, the inventors of the original Bobby® backpack: “We design products to free people from everyday fears. When people are able to worry less, they can get on with life and live more positively. W orking with AWARE™ integrity technology, we are able to proof the recycled con- tent of our Bobby back- packs and the impact savings for the environ- ment”. Martijn de Vetten, Sales Director, Xindao BOB BOB BABY 2.0