4 CYBERGROUP WE TAKE CARE - FOREWORD In recent years, the importance of sustainability and people’s awareness of our impact on the planet has grown into arguably the most important topic of our time. But what is sustainability and what does it explicitly mean for Cybergroup? Sustainability is a principle of action. It means a type of economic activity that corresponds to the three-pillar model of sustainable development. This is based on the idea that sustainable development can only be achieved through the simultaneous and equal implementation of environmental, economic and social goals. Only through equal implementation can the ecological, economic and social performance of a society be ensured and improved according to the model. The three elements are mutually dependent on one another. In their intersection, measures are sustainable and future-proof. To create jobs and to produce high-quality products, has long been insufficient. With the growing success of a company, its responsibility also becomes more and more focussed towards employees, suppliers, customers, the environment and natural resources. Partners and customers should be able to work with us with a feeling of security. We therefore attach great importance to the fact that the production of advertising material, textiles and merchandise takes place under fair social and ecological conditions. By adhering to self-imposed codes of conduct, we take responsibility for our actions and our products. As an international company, it goes without saying that we deal sensitively with and consider the different cultures in the most varied of countries. In addition, we are also aware of a general responsibility for society and see our success linked to managing and improving the environment of our locations.
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