24 CYBERGROUP PSI SUSTAINABILITY AWARDS The PSI Sustainability Awards examine the three pillars of sustainability, namely economy, environment and social responsibility. They are judged according to demonstrating specific criteria either as a business in relation to their practices, specific initiatives, products and their participation in marketing campaigns as part of the marketing mix. Due to the complexity of the subject, the number of awards for different skills and qualities we felt there was the risk of "greenwashing". Sustainability is a necessity not a fashion statement and transparency is the key. In 2015, Cybergroup were among the finalists in three categories of award. As part of our ongoing commitment to the subject in 2020 we decided to partner with the PSI to create a new category and a new Sustainability Award for both suppliers and partners. SPECIAL CATEGORY “INNOVATOR OF THE YEAR” - INNOVATED BY CYBERGROUP After five seasons the PSI Sustainability Awards has evolved to a new level and in 2020 Cybergroup decided to get actively involved. The most important innovations: the creation of a new category with its own independent judging panel as part of the existing awards as well as a new evening event at a new location are based on our conceptual Proposals and elaborations. The “Innovator of the Year” is a specialist category in which the consumer should learn about the history of the product, from its components and the material composition. There should be detailed documentation about the production facilities and the lives of the employees involved in the manufacturing process, as well as the impact on the environment and the carbon footprint of the product and its journey to the recipient. The awareness and focus on the production process of sustainable products and the (development) story behind it. As a result this new special award category “Innovator of the Year” is not just about the sustainable product, but all the details and the context in which is conceived. SUSTAINABILITY IS NOT A FASHION, IT IS OUR COMMITMENT To give the whole project and our award even more emphasis, is cyber-Wear is since 01.06.2022 System Partner and Brand Ambassador of bluesign® and develops together with bluesign® the promotional merchandise and corporate fashion market.
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