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Wednesday, 27-10-2021

The Northern chat

Directly after our CG Live Talk, a new podcast episode was recorded with Rathert Creativ. Together with Joachim Fischer and Malte Werner from Rathert, CEO Steven Baumgärtner talked about the things that are moving the industry. In line with the principle of "talking to each other instead of about each other", they discussed the industry in general and in detail.

Once the CG Live Talk had been recorded with the guys from Rathert Creativ we simply wanted to "chat" a bit more and made ourselves comfortable in the Rathert recliners for this purpose. Life could be worse than lying in the sun in mid-September with a view of Hamburg's fish market.

 

As a city north of the Elbe, Hamburg has the typical incomparable flair of the far North. In keeping with their Hanseatic reputation, people here approach everything in a somewhat more restrained manner. However, once the ice is broken it's friendship for life.

 

One major topic of the podcast was the question of how the industry will develop and where the trend is heading. In this respect the Rathert team sees the future in the full-service sector. In future the larger full-service agencies will settle the competition among themselves, and those who can't keep up will simply be eliminated. But everyone agrees that the cake is big enough, and if everyone does their job properly and professionally, they can all have a slice of it. Of course there are also the online agencies, but they are a market of their own and don't really get in the way of the guys from Rathert and us from cyber-Wear. There is definitely enough room in the industry for all those who do their job efficiently and conscientiously. True to the maxim of talking to each other instead of about each other, the guys from Rathert Creativ told us about the large network called Kreativteam, which includes them and another 15 distributors. Here they can jointly collect ideas and benefit from one another.   This promotes shared action, which is still sometimes neglected in the industry. 

 

The friendly chat was accompanied here and there by quiet or even fairly loud background noises, which however transported the Hamburg flair directly to the listeners at home. First the test siren for the flood alarm went off, and shortly before the end of the podcast a harbour tour ship approached, disembarking hundreds of tourists right in front of our noses. So it became evident to everyone that we were right there in the heart of the port of Hamburg. It was great to be able to talk about the industry together. You can find the entire podcast at https://bit.ly/Podcast_mit_Rathert_Creativ

 

We hope you enjoy listening in!