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Monday, 14-02-2022

From the heart

For many years now cyber-Wear has been donating to children in Belarus affected by Chernobyl. A variety of products make the children's eyes light up again and again. It's a special cause for us, and a long and close cooperation has over time turned into friendship.

Every product we sell is sampled before it goes on sale, and of course a large number of samples accumulate. Most of them can't be returned to the supplier because they already bear the customer's logo and are therefore not suitable for further use. But it isn't only the samples that accumulate, we also collect excess stock or products with packaging damage or minimal damage to the product itself. Throwing them away would be a waste in any case. 


So we collect all such products over a number of weeks and ship them to Belarus. For special occasions during the year, such as Christmas or events organised by the local association, we create small gifts. These range from sweets via shower towels for the sports festival to backpacks for the little ones. The children had regularly been treated to new gifts, but the time had come for the staff to have their turn. For them we embroidered red fleece jackets and polo shirts with the logo of the palliative centre.


More than three decades have passed since the explosion in Ukraine’s Chernobyl nuclear power station on 26 April 1986. About 30% of the area in neighbouring Belarus was contaminated. The area in and around Mogilev was one of the more heavily affected areas. Children are particularly vulnerable. Four years after the catastrophe, an abrupt increase in incidences of thyroid cancer in children was determined. 170 orphans are being brought up at the children's home, most of them with some form of disability. Of these 170 young children, 11 suffer from epilepsy, 28 from diseases of the skeletal and muscular system and 30 from metabolic and eating disorders.


Supporting the association in Belarus is a heartfelt concern for us and the shining eyes of the children, as well as the gratitude of the staff, motivate us anew every time.