From old to new!

For 15 years Deutsche Bahn's service staff were recognisable by their dark blue uniforms. With the introduction of the new corporate clothing in mid-2020 the question arose of what to do with the old collection - apart from simply disposing of it. We tackled the problem without delay and, among other things, the new outfit for the DB conductor bear - Made in Europe - was created from the old uniform.

From the sketch to the exclusive design patent

In close cooperation with our supplier mbw we developed a new design patent for a cuddly toy in the shape of a bear on behalf of our customer Deutsche Bahn. Deutsche Bahn launched its new corporate clothing range last year. As we already had very positive experience with other upcycling projects, the brainstorming then began as to what could be done with the discarded corporate clothing. Simply destroying it would have been far too wasteful. So how about a bear in the conductor look? Railway fans would love it!

After a number of sketches and visualisations it became clear that it simply had to be the bear! But something was still missing to give it even more exclusivity - its own individual design! Of course, there could only be one Deutsche Bahn conductor bear, and it shouldn't resemble any other cuddly toy. So the entire development process led to the creation of an original new teddy bear. This bear wears a suit, tie and hat in the Deutsche Bahn design, lovingly sewn from discarded corporate clothing. And to add to its exclusivity, the bear is only available in a limited edition fromhttps://bahnshop.de/.