Discover the World of Porsche
Since June 2017, cyber-Wear has supported Porsche AG as the lead agency for Porsche’s dealership equipment. As a purchasing agency with a supervisory role, cyber-Wear is responsible for all special promotional items for global projects. This includes country-specific inquiries, the tendering process, ongoing quality management, and managing service providers during production, all the way to logistics.
cyber-Wear advises Porsche on product selection, development, and production, provides its own design concepts, and ensures compliance with corporate identity guidelines. High-quality premium lifestyle products and sales-promoting advertising at the point of sale define the collaboration.
Porsche, one of the most exclusive and sporty automotive brands in the industry with more than 27,600 employees worldwide, relies on cyber-Wear.
Worldwide
A Writing Instrument
Behind this timeless and classic ballpoint pen lies pure innovation, as QS Stone writing instruments are made from an ABS plastic enriched with minerals, resulting in 60% less plastic but 50% more weight. This makes the writing experience truly unique.
For the dealership equipment of Porsche centers and importers worldwide, this elegant ballpoint pen is available in graphite, featuring the Porsche logo on the clip, and is packaged in a black FSC-certified paper sleeve.
Photo Boost
Sportscar Together Day
On June 8, 1948, the first vehicle under the Porsche name was registered. 70 years later, in 2018, Porsche celebrated the fascination with sports cars worldwide under the motto “Sportscar Together Day.” For the major events in Bangkok, Zuffenhausen, and Hanover, we developed a photo system in exclusive Porsche design with UpReach to create plenty of fun and memories.
With a sports car and a background of choice, an animated GIF was generated, which could be directly downloaded to mobile phones via a microsite after the shot. For lasting memories of the special day, the photos were printed on-site. Whether shared digitally on social networks or printed, the memories of the “Sportscar Together Day” will remain.
Porcelain Collection
ICONIC DESIGN AWARD
Together with Porsche and long-time partner Mahlwerck, cyber-Wear developed and produced this exclusive collection.
The ICONIC AWARDS 2021 Innovative Interior focuses on the world of interior design. The ICONIC AWARDS aim for a holistic design approach: furniture, lighting, and fixtures are no longer seen as standalone pieces but as integral elements within an overall presentation. Each individual element is designed with great effort and attention to detail.
Out of over 500 submissions, the Porsche dinnerware collection impressed the jury and won the ICONIC AWARDS 2021 in the Kitchen and Household category.
75 Years of Porsche
Driven by Dreams
For over 75 years, Porsche has been all about the fascination with sports cars. With the 356 model, Ferry Porsche realized his dream of sporty driving in 1948. In the future project “Mission E,” the unmistakable emotional design, outstanding performance, and groundbreaking everyday usability come together, showing that Porsche aims to continue inspiring the same passion for decades to come.
Porsche wants to share this feeling with the world and regularly invites people to numerous activities. cyber-Wear supports these events by providing fan and outdoor flags, gummy bears, napkins, paper bags, and sticker sets—a wide range of promotional items developed by cyber-Wear in celebration of this impressive anniversary.
waterSAVE-Umbrellas
Water is Life
The #waterSAVEchallenge advocates for global access to clean drinking water and basic sanitation. As part of this initiative, FARE, our specialist partner for umbrellas, developed the waterSAVE cover material, which has already saved approximately 300,000 liters of water in production. Since 2021, we have been able to make a positive impact together with our client Porsche, FARE, and the initiative Viva con Agua. Together with Porsche, we are bringing the waterSAVE umbrella to market and supporting people worldwide with water filters, hygiene kits, and hand pumps.
QS40 True Biotic Ballpoint Pen
Sustainable Promotional Item
Together with Porsche, we focus on sustainability in various products, such as the QS40 True Biotic ballpoint pen from Prodir, a refillable ballpoint pen available with black or blue ink. Its body is made from bio-based, biocompatible, and biodegradable biopolymers (PHA). The FSC-certified paper packaging is produced with the addition of invasive algae, which minimally impact sensitive marine areas, such as the Venice Lagoon.
The pen uses 60% less plastic, while 100% bio-based and renewable raw materials are utilized. Additionally, no agricultural production land or water is consumed. In collaboration with cyber-Wear, Porsche has already ordered over 250,000 QS40 True Biotic pens as promotional items.
"Color of Choice"
Color Selection in Fine Tuning
For the “Porsche Exclusive Manufaktur,” cyber-Wear produces a high-quality color fan featuring over 190 printed new and series colors that represent the original Porsche vehicle paint colors. These were meticulously matched based on color codes in collaboration with the client, directly in the printing facility. Thanks to the color selection option “Color of Choice,” current Porsche models can be painted in striking colors and customized according to individual customer preferences. The extensive color selection is printed on premium material and packaged in an exclusive box branded with “Porsche Exclusive Manufaktur” and “Paint to Sample” lettering.
The New Cayenne
Dreamsharing
Five doors, open to every adventure. With a new dynamic design and efficient turbo engines. With excellent digital connectivity that brings the whole world into the cockpit. Through versatility, quality, and groundbreaking assistance systems that provide exceptional comfort for both drivers and passengers. Yet, the new Cayenne remains a true sports car.
cyber-Wear has developed eleven sporty and premium lifestyle products for the new Cayenne. These include a snack bag, a children’s newspaper, large floor stickers, LED balloons, fitness bands, yoga mats, paintable cups, as well as sports water bottles and Tea2Go bottles with neoprene sleeves.
Soulbottles
Soul, Electrified
Your body is 60% water. The rest is soul. A powerful statement on an exceptional glass bottle. The soulbottles glass bottles are crafted with love in Berlin and are on a mission. The world’s purest drinking bottles in phenomenal design not only come completely plastic-free but also support water projects worldwide with every sale. The message and values of soulbottles embody the claim of the fully electric Taycan models: “Soul, electrified,” promising electric driving pleasure that is unmistakably Porsche.
„Sportscar Together Day“
Statement in Enamel
Porsche celebrates the “Sportscar Together Day” – events are held worldwide at the brand’s distribution locations under this motto. A highlight of the Sportscar Together Day takes place at the Cannstatter Wasen in Stuttgart. For all fans and enthusiasts of the iconic brand, cyber-Wear creates an enamel badge for the grille, featuring the striking design of this attention-grabbing event. The high-quality badge is the perfect complement to the unique sports cars, making it not only highly desirable for collectors but also a one-of-a-kind, lasting memento.
The new Panamera
Choose boldly
Porsche has revised the third generation of its sporty luxury sedan, the Panamera. The vehicle stands out with an expanded range of digital features, a fresh and expressive design, and a wider spectrum between dynamic performance and driving comfort. The clear lines and luxurious quality of this sports car are reflected by cyber-Wear in elegant keychains for Apple Airtag® and high-quality luggage tags made from original Porsche leather, featuring custom branding and a distinctive touch for those with refined tastes.
Fully electric
Launch Colors
Fascinatingly electrifying, Porsche introduces the fully electric versions of its Taycan and Macan models. cyber-Wear supports both launch campaigns, translating the brand’s unmistakable elegance and performance into high-quality promotional items. The focus of the collaboration is on the new launch colors. The sophisticated Rubik’s Cube, elegant passport holders, and attractive eyewear cases are available in the “Provence” color of the Macan, while practical travel companions such as a luggage strap, organizer, and blanket are offered in the “Shadegreenmetallic” of the new Taycan.
Pure Aesthetics
Porsche
Fast. Minimalistic. Emotional. Since 1948, the Porsche brand has stood for the highest level of sports car manufacturing. For Christmas, cyber-Wear translates these core values into a clean, high-quality collection in subtle white and silver. Porsche Christmas ornaments in the shape of the iconic 911 and glass baubles with a silver Porsche logo bring a smile to the face of every Porsche enthusiast. Additionally, Christmas cookies in branded metal tins are placed under the Christmas tree. Following a global survey, cyber-Wear ships the Christmas campaign on behalf of Porsche from its own warehouse to all customers.
Rubik's® Porcelain Rubik's Cube
Masterpiece of Art and Intellect
Together with our partner for high-quality porcelain items, we developed a Rubik’s® Cube of the highest caliber for Porsche’s 75th anniversary. The classic Rubik’s® Cube, which has captivated generations, is now crafted from the finest porcelain—a material known for its elegance and refinement. This extraordinary collaboration is a masterpiece of craftsmanship. Each individual piece of the special medical-grade porcelain is hand-applied with precision. The fine pieces can be custom printed or engraved. This exclusive cube is a tribute to the union of creativity and logic, and serves as an exceptionally exclusive gift for select clients.
