Discover the World of WIRTGEN
Since November 2020, one of the world’s leading construction equipment manufacturers, the WIRTGEN GROUP, with its product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN, and BENNINGHOVEN, has relied on the expertise of cyber-Wear. cyber-Wear handles the entire promotional items and merchandise full-service. What’s unique about this collaboration is that cyber-Wear consolidates the merchandise portfolio of all WIRTGEN GROUP product brands and sets up a completely new, global, cross-brand shop system.
A Glimpse into the Future
2025 Calendar
Yesterday it was calendars, today it’s Outlook, smartphones, and more? However, the reality is quite different: The calendar is more vibrant than ever. 365 days a year, always in view – with the WIRTGEN GROUP calendars. As specialists in our business unit for calendars, we have created an entire range of calendars in a consistent construction machinery look for the WIRTGEN GROUP. The campaign, available through the corporate group’s shop, includes 4-month calendars, book calendars, picture calendars, poster calendars, desk calendars, and A5-sized calendars. Every year, we send over 25,000 calendars worldwide for our client WIRTGEN GROUP.
Product Range
Classics Alongside Innovation
For the WIRTGEN GROUP, a leader in the construction machinery sector, we regularly launch innovative and attractive items. To create an authentic product range for the fan shop, we are always on the lookout for the best products and the latest trends. For example, there’s the “Basic” textile line with shirts, hoodies, and caps, which offers much more than its simple name suggests with its bold, cool look.
In the electronics category, practical gadgets such as the 6-in-1 cable set, the wireless charger, or the arc lighter quickly become indispensable companions in daily life, with the customer’s logo carried every day in the user’s pocket. There’s even more to explore in the shop!
bauma 2022
Our biggest show ever
The bauma in Munich serves as the world’s leading trade fair for construction machinery, building material machines, mining machines, construction vehicles, and construction equipment every three years. In 2022, we had the opportunity to manage the fan shop for the WIRTGEN GROUP. As a full-service agency, we handled all the organizational aspects, from logistics and cash register systems to staff management.
Visitors to the fan shop found a wide range of fan merchandise. From textiles such as T-shirts, hoodies, and caps, to collectible models, practical gadgets, and mugs, there was something for everyone.
WIRTGEN GROUP Models
Construction Innovation for your home
The WIRTGEN GROUP, an internationally operating corporate group in the construction industry, includes five renowned brands: WIRTGEN (road milling machines and cold recyclers), VÖGELE (pavers), HAMM (rollers and compaction technology), KLEEMANN (crushing and screening plants), and Benninghoven (asphalt mixing plants). Each brand represents innovative technologies and high quality in road construction.
In the WIRTGEN GROUP Merchandise Shop, you can explore the fascinating world of all associated brands in miniature form! Our high-quality collectible models are highly detailed replicas and make perfect gifts for technology enthusiasts and collectors.
The WIRTGEN Collection
Always on the Hunt for Trends
For our clients, we are on the lookout for trends all year round to enhance collections with the latest highlights. We draw our inspiration from trade fair visits, supplier presentations, and collaboration within our diverse team. In doing so, we not only focus on the latest innovations but also ensure the highest quality and a perfect connection to the client’s existing collection. Products such as the minimalist sports bag made from water-repellent Nubuck PU, the ultra-light softshell jacket, or the Dopper Insulated water bottle in Blazed Black from the WIRTGEN collection demonstrate our commitment to strong brands and cool design.
Merchandise
Cross-Brand Webshop
In our collaboration with the WIRTGEN GROUP, we not only manage the promotional items segment but also consolidate the merchandise portfolio of five individual brands and operate a global, cross-brand shop system for our client. We provide the WIRTGEN GROUP with a unified, strategically aligned merchandising assortment, allowing all product brands within the corporate group to shop together. In the shop, employees, dealers, and fans of the brands can find promotional classics such as mugs, lanyards, or pens, alongside premium apparel and innovative new products! All items are available online at any time at:
