Discover the World of Deutsche Bahn
Since 2010, Deutsche Bahn AG, one of the world’s leading mobility and logistics companies, has relied on cyber-Wear as its exclusive partner for promotional items. The corporation operates in over 130 countries. More than 320,000 DB employees, including around 198,000 in Germany, work daily to ensure mobility and logistics for its customers while efficiently managing and operating transportation networks across rail, road, water, and air.
This collaboration between the strong Deutsche Bahn brand and cyber-Wear is characterized by large volumes, numerous short-term promotional campaigns, and unique products.
DB-Originala
Exclusive Products from the ICE 3
Railway enthusiasts can exclusively furnish their homes with original items from the ICE fleet through the official Deutsche Bahn AG merchandise shop at https://www.bahnshop.de. Particularly popular are the train seats. The double seats from the first class of the ICE 3 provide exceptional seating comfort with their wide seat surface and high-quality leather upholstery. The seats from the second class also stand out with their padded design, offering a high level of recognition. In addition, DB Originals offer extravagant eye-catching pieces such as original tables, service trolleys, and even personalized locomotive nameplates.
Travel Accessories
Made from Original ICE Seat Covers
We gave retired seat covers a new life. What was no longer needed from the redesign of the ICE 3’s interior from the high-speed fleet was transformed into unique shoulder bags, the DB Originals. The distinctive pattern and velvety surface of the original ICE seat covers from the second class are instantly recognizable to any rail traveler. These individual pieces offer plenty of storage space for on-the-go essentials. A zipper front pocket, a flat inner compartment with a phone pocket and pen loops, ensure organization. The shoulder strap is equipped with a slip-resistant feature for better support.
Strong Track
Good for the Climate
Germany needs a strong rail network. This is not only a motto at Deutsche Bahn but also a fundamental commitment. Bringing more traffic onto the rail – for the climate, for the people, for the economy, and for Europe. The overarching strategy “Strong Rail” and our matching merchandise collection carry this message to travelers.
In line with this, we offer strong items related to this impactful campaign on bahnshop.de. Starting with “Good Chocolate,” sustainable cups and bottles, recycled rPET ballpoint pens, and a notebook made from grass paper.
DB Cargo
Freight Belongs on the Rails
The train is already the most environmentally friendly mode of transport, and the entire company is a pioneer in climate protection. “Freight belongs on the rails!” Our campaign-related, sustainable promotional items, designed in the shape and look of a spacious container, not only offer storage space but also carry the climate-friendly message of Deutsche Bahn.
For example, the eco-friendly pencil box is made from MDF and laminated with high-resolution digital print on paper sourced from sustainable forestry. The UV protective coating makes the pencil box particularly durable. The 1:87 scale cargo container brings the message “Freight belongs on the rails!” into the model world as well.
The DB Euro 2024 Collection
One Team. For the Climate
In 2024, Germany had the honor of hosting the UEFA European Football Championship. Fans were excited for thrilling matches and a fantastic atmosphere. Deutsche Bahn ensured a sustainable and smooth journey, even across borders, supporting climate protection goals.
Cybergroup seized this unique event to create an entire collection for the train-traveling football fans, carrying the slogan “One Team. For the Climate.” The collection includes a cool shirt in jersey style, a matching cap, and eye-catching promotional items such as pens, notepads, tattoo stickers, chips, and more. Germany cheers for its team and looks forward to an unforgettable summer in 2024!
DB Personnel Marketing
„Was ist dir wichtig?“
Each year, Deutsche Bahn hires around 25,000 new employees. To meet this challenge, Deutsche Bahn employs an especially attractive and diverse approach to talent marketing. For potential applicants, this strong employer aims to identify the role that best suits the person and their lifestyle, working together to shape the future of mobility!
For the campaign “What matters to you?” we developed an entire collection of practical, trendy giveaways tailored to various occasions and candidates. With cyber-Wear, a forward-thinking and sustainable company like Deutsche Bahn has found the perfect cooperation partner.
Tag der Schiene (Rail day)
Technical, Diverse, Sustainable
Over the course of three days, the railway industry showcases its capabilities nationwide with special train rides, station concerts, construction site tours, job fairs, and festivals. Prominent figures discuss the future of rail transport. Companies open their workshops, explain the maintenance of ICE trains, the operation of freight trains, and the functions of signal boxes; they present careers and recruit skilled professionals. Railways offer special rides, and associations and organizations provide information and engage in discussions. It’s a celebration for all train enthusiasts.
As an exclusive partner, we support this special event with a wide range of thoughtfully designed promotional items, with a strong focus on sustainability.
DB Conductor Bear
Aus Alt mach Bär
For 15 years, Deutsche Bahn’s service staff wore dark blue uniforms. In mid-2020, a new corporate wardrobe was introduced, inspiring the creation of the exclusive Conductor Bear for Deutsche Bahn. In collaboration with our long-standing partner mbw, we crafted a unique plush toy in a conductor’s uniform, lovingly made from repurposed old uniforms.
The limited-edition Conductor Bear, dressed in a suit, tie, and hat featuring Deutsche Bahn’s design, has been available at https://www.bahnshop.de ever since.
bahnshop.de
Practical Gadgets for Your Journey
With https://www.bahnshop.de we are always on the move – constantly searching for the latest trends and practical gadgets to accompany you on your journey and in everyday life. Travelers have specific needs, just like we do when it comes to our product range. For railway fans, frequent travelers, commuters, adventurers, and families, we accompany you with strong brands.
Deutsche Bahn’s commitment to sustainability as the most environmentally friendly mode of motorized passenger transport extends from product selection to packaging and shipping. Through extensive marketing efforts onboard, at travel centers, at events, and online, we not only strengthen customer loyalty but also reach new target audiences.
Tracksuits in ICE Design
Limited Edition
To celebrate the 30th anniversary of the ICE, we created something truly unique: the Vintage Anniversary ICE Tracksuit. Designed for Deutsche Bahn, this tracksuit features a simple ICE design with red stripes. The limited edition of 300 pieces makes the tracksuit even more exclusive, and they are only available through a giveaway by Deutsche Bahn.
MOOT - Made Out Of Trash
Berlin Upcycling-Label
MOOT gets its own exclusive brand world on bahnshop.de. Deutsche Bahn travelers can now double their commitment to sustainability by redeeming their BahnBonus points for eco-friendly MOOT products.
The Berlin-based upcycling label MOOT repurposes 100% discarded textiles and brings them back into circulation. They design new, fair mainstream clothing.
Environmentally Conscious
Use Reusable Cups
Paper cups are a thing of the past – today, we reduce environmental impact and conserve resources. The choice is in your hands! No paper taste, with a lid, made from recyclable plastic, dishwasher and microwave safe, with plenty of space for your morning coffee or five-o’clock tea, whether on the go or at the office. So, it’s clear – no waste: DB reusable cup! Recommended by the German Environmental Aid.
