Eight Leading Suppliers, Three Creative Agencies, One Vision – Redefining Haptic Advertising

Innovation is born through collaboration – and that’s exactly what makes The Hapticologist so special. Eight of the leading manufacturers in the promotional products industry (Halfar, Kalfany Süße Werbung, Karl Knauer, Mahlwerck, mbw, Prodir, Toppoint, and uma) and three visionary agencies (cyber-Wear, Global Brand Concepts, and Kolibri) are joining forces to take haptic advertising to the next level.

What makes this partnership unique? Instead of competing, the partners share a common mission: turning brands into experiences. From perfectly designed pens to high-quality bags to multi-sensory merchandise – each company contributes its expertise to make marketing more tangible, emotional, and effective.

The project is supported by industry experts from the PSI network and the HAPTICA® magazine. The result: A creative hotspot at the OMR Festival that showcases the power and innovation of haptic advertising.

The Hapticologist is more than an exhibition – it’s a movement. A community that proves that collaboration is the key to sustainable success.

Experience the combined power of this partnership live on May 6 and 7 at the OMR Festival, Hall A4, Booth B01 – and feel the difference!