Easter will be especially delicious this year for DB Regio passengers. Together, we’ve developed a charming Easter campaign that will bring travelers a little joy. A total of 13,500 baking cups with a lovingly designed recipe book will be distributed on the trains. A creative and sustainable idea that not only sweetens the wait but also inspires baking.

The idea behind the campaign is to give passengers a special experience. Whether on the way to see family or on Easter vacation, the small baking sets provide inspiration and put a smile on their faces. The included recipes are perfect for Easter and invite you to bake together with family and friends.

As a promotional products distributor, our goal was to develop a product that is both practical and emotionally appealing. The baking cups are reusable, the recipe book offers creative ideas, and the handy format makes the set the perfect travel companion.

We’re delighted that DB Regio is delighting its passengers with this campaign and bringing a piece of Easter tradition to the rails. Anyone who wins a baking cup can share their creations with us. Simply post a photo and tag us with #DBOsterfreude.

Happy Easter and safe travels!