Tomato Juice – Even Without a Domestic Flight

Together with Deutsche Bahn, we are developing creative solutions that bring sustainable mobility to life. A special highlight is the exclusive tomato juice campaign in March, bringing the popular in-flight drink to ICE high-speed trains.

Deutsche Bahn stands for innovative ideas and campaigns that drive sustainable mobility forward. In collaboration with DB Fernverkehr, we are sending around 450 carefully curated packages to influencers, celebrities, footballers, singers, leading media houses, and Germany’s top CEOs. The recipients will receive the iconic organic tomato juice from Voelkel in a special-edition bottle design—a symbolic gesture for climate-friendly travel.

To ensure the campaign makes an impact both visually and conceptually, we developed a custom shipping box in Deutsche Bahn’s signature design and handled the entire logistics process. Every detail has been meticulously crafted to creatively and effectively convey Deutsche Bahn’s message. After all, those who travel to the airport in a climate-friendly way don’t have to miss out on their favorite drink. And with DB Fernverkehr, the journey is always powered by 100% green electricity.

As the exclusive operator of Deutsche Bahn’s official online shop, we focus on creative product solutions that bring brand messages to life. Every project is an opportunity to merge sustainability with innovation. Limited-edition merchandise and unique promotional campaigns turn every initiative into something truly special.

We are proud to shape the future of sustainable mobility together with Deutsche Bahn—with ideas that move people.