Since 2024, we have been working closely with Opel, supporting the market launches of new models with exclusive merchandise collections. This collaboration allows us to respond quickly to innovations and develop products that authentically reflect the brand’s values. The first collection was launched in December for the new Opel Grandland—an SUV that, for the first time, is also available as a fully electric variant, shaping the future of mobility at Opel.

The Grandland collection is all about GRAND Moments—special experiences that happen on the road or in everyday life. Every product has been designed to make these moments even more enjoyable. The wireless GRAND LIGHT table lamp creates atmospheric lighting wherever you are. The GRAND Chocolate combines indulgence with responsibility, turning every break into a highlight. The GRAND TASTE premium coffee offers the finest coffee experience—even with a practical to-go espresso machine for on-the-go enjoyment. Even the GRAND SOCKS make a stylish statement while providing all-day comfort. With these accessories, every journey in the Opel Grandland becomes a unique experience.

The Grandland collection is already available in the Opel shop, showcasing the attention to detail and variety we bring to every project. In the coming months, additional collections will follow for the new Opel Opelo and Opel Frontera—each one individually tailored to the respective vehicle. Thanks to our expertise in development and global distribution, we can bring creative ideas to life quickly and efficiently.

We look forward to continuing our partnership with Opel, creating innovative merchandise products, and setting new standards in quality, design, and sustainability.