The perfect start to a new sales year! During the two-day Sales Kickoff 2025 at Seehotel Ketsch, our Key Account Managers and Account Managers came together to refine strategies, tackle challenges, and enhance collaboration for even greater efficiency. The event was organized and moderated by Head of Sales Christoph Luthe.

Also in attendance was our CFO Daniel Faller, who actively contributed to discussions on the future development of the sales team. His financial expertise helps assess sales success not just operationally but also from an economic perspective, ensuring strategic growth.

Focus on Strategy, Efficiency, and Teamwork

In open and creative sessions, the following key topics were explored:

• Sales 2025 – Where do we stand, and where do we want to go?
  How do we define sales at cyber-Wear? How have our responsibilities changed, and what adjustments are needed?
• Increasing efficiency and unlocking potential
  Which tasks are currently consuming too much time? How can processes be optimized to work even more effectively?
• Making the most of supplier visits
  How can we ensure that valuable insights from supplier visits reach all relevant team members – even with remote work and busy schedules?

Head of Sales Christoph Luthe shared a positive conclusion: “Our team has intensely analyzed the challenges in sales and developed concrete approaches to make 2025 even more successful. The energy and team spirit are truly impressive!”

With fresh momentum, clear goals, and strong team dynamics, cyber-Wear is kicking off the new year with full determination!