Together, we’ll turn Hamburg into the stage for tactile advertising and offer you an experience for all the senses.
The countdown is on: On May 6th and 7th, the world’s most sensual bar will open at the OMR Festival in Hamburg – The Hapticologist. Together with you, we’ll bring an idea to life that not only represents our industry but also makes the power of tactile advertising impressively tangible.
The Center of Seven Senses
Our bar is more than just a meeting point. It’s an experience. A message. A statement. Here, we engage all the senses: sight, hearing, smell, taste, touch, intuition, and perception. Visitors will experience how tactile moments enrich the digital world and how creative and impactful our industry truly is.
What Makes The Hapticologist So Special?
The concept is not just unique but also a first for the industry: Eight leading suppliers (Halfar, Kalfany Süße Werbung, Karl Knauer, Mahlwerck, mbw, Prodir, Toppoint, and uma) and three creative promotional product agencies (cyber-Wear, Global Brand Concepts, and Kolibri) have joined forces to craft a one-of-a-kind cocktail of sensory experiences, design, and branding power. We are not appearing as competitors but combining our strengths to showcase how strong and future-proof our industry truly is. We’re supported by the industry experts of the PSI Network, the European leading trade fair for promotional products, incentives, and merchandising, as well as our media partner HAPTICA® Magazine by WA Media.
What Can Visitors Expect?
- Signature Drinks: Created by the best bartenders in the business, inspired by the seven senses.
- Merch & Marketing: Products you can touch, see, and love – exclusively available at the OMR and online at thehap.bar.
- Unforgettable Atmosphere: Perfect beats from our resident DJs and coffee specialties transformed into art by our baristas.
Masterclass with Olaf Hartmann – Experience and Understand Tactility
Another tactile and informative highlight at the OMR Festival will be the Masterclass by Olaf Hartmann. The renowned multisensory specialist and former Managing Director of Touchmore will present the proven effectiveness of tactile advertising in a digital world, highlighting the importance of our products and concepts for modern marketing campaigns.
Why Hamburg? Why Now?
The idea for The Hapticologist was born in one of Hong Kong’s trendiest bars. In this creative and energetic environment, the plan was formed to reimagine tactile advertising – with a bar that inspires and excites. Hamburg and the OMR Festival provide the perfect stage to bring this vision to life and share our message with approximately 70,000 top marketers from Germany and around the globe.
Save the Date – Let’s Make a Statement Together!
Be part of this extraordinary journey and help us make The Hapticologist an unforgettable experience. Visit us on May 6th and 7th at the OMR Festival in Hamburg, bring your energy, and show the world how strong we are together.
Find us in Hall A4, Booth B01 – and trust us, you won’t miss us!
Let’s show everyone how cool, creative, and relevant our industry is.
