Where branding ,
culture & business collide

A Transatlantic Dialogue

Not another marketing podcast. A global conversation about brands that actually matter— featuring the people behind the world’s most influential companies.

A Transatlantic Dialogue

People Follow People

Two continents. Two perspectives. One mission: to uncover how brands navigate culture, sustainability, and the future of business.

Jeff Solomon

Industry Pioneer · Thought Leader · USA

Co-Founder of the Branded Merch Network and a leading voice in the promotional products industry. Jeff connects brands with purpose, championing innovation and authenticity from Los Angeles. His expertise spans strategic partnerships, cultural trends, and the evolution of brand storytelling in America.

„The best brands don’t just sell—they start movements.“

Steven Baumgaertner

Brand Builder · Entrepreneur · Europe

CEO of Cybergroup International and the creative force behind The Hapticologist. Steven bridges the gap between multisensory branding and sustainable business practices. With decades shaping brand experiences across Europe, he brings deep industry knowledge and a forward-thinking approach to every conversation.

„Brands aren’t built through words alone—they’re felt through every touchpoint.“

Episodes & Counting

0 +

OMR

Featured Platform

Continents Connected

Global

Industry Reach

Now Playing

Latest Episode

Listen to our newest conversation directly here.

Purpose in Every Product – How Fairware Redefines Responsible Merch

March 1, 2026

Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure

March 15, 2026

Allmade – Building a Better Apparel Industry

April 12, 2026

Image Source – The Power of Visual Storytelling in a Branded World.

April 26, 2026

Data Over Opinions – The Global Carbon Impact Study

May 10, 2026

People Don’t Wear Logos. They Wear Identity.

May 24, 2026

From Relationships to Growth: What the Global Merchandise Industry Can Learn from India | Featuring Gaurav Bhagat

June 7, 2026

Responsibility as DNA: How Kathy Cheng Is Shaping the Future of Textile Manufacturing

June 21, 2026

People, Not Products: Why the Next Generation Is Redefining the Branded Merchandise Industry

July 5, 2026

Branded merch is not “stuff.” Branded merch is marketing.

July 19, 2026

All Episodes

Previous Conversations

Join the Conversation

Become a Guest

We’re looking for leaders with stories that matter. If you fit the criteria below, we’d love to hear from you.

Transglobal Relevance
Your story, expertise, or brand has international reach and resonates across borders. We're looking for guests who bring perspectives that transcend local markets.

Industry Relevance
You work in merchandising, promotional products, branding, advertising, or the global marketing industry. Your insights contribute to the evolution of how brands connect with people.

English Proficiency
You can communicate fluently in English. Our conversations are in English to reach a global audience.

A Story Worth Telling
You have a compelling narrative — building a brand from scratch, navigating cultural challenges, pioneering sustainability, or driving meaningful change in your industry.

Full Name *

Email Adress*

Company *

Your Role *

Short Bio *

Your Story / Topic * *

Why Branded Wor(l)ds? *

// --- FUNKTION: CHECKBOX-BOXEN AKTIVIEREN --- // Lauscht auf Klicks innerhalb all Ihrer vier Checkboxen $('.elementor-field-group-transglobal, .elementor-field-group-industry, .elementor-field-group-english, .elementor-field-group-narrative').each(function() { var $group = $(this); var $checkbox = $group.find('input[type="checkbox"]'); // Funktion zur Überprüfung des aktuellen Zustands function checkState() { if ($checkbox.is(':checked')) { $group.addClass('box-aktiv'); } else { $group.removeClass('box-aktiv'); } } // Führt die Prüfung beim Klicken aus $checkbox.on('change', checkState); // Prüft den Zustand einmal direkt beim Laden der Seite checkState(); });

Now Playing

Youtube

Check out our latest conversation right here:

Where branding , culture & business collide

A Transatlantic Dialogue

A Transatlantic Dialogue

People Follow People

Jeff Solomon

Industry Pioneer · Thought Leader · USA

Steven Baumgaertner

Brand Builder · Entrepreneur · Europe

OMR

Global

Now Playing

Latest Episode

All Episodes

Previous Conversations

Join the Conversation

Become a Guest

Now Playing

Youtube

Stay Connected

Never Miss an Episode

Where branding ,
culture & business collide